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American Flag Bra Side

AMERICA Vitality Bra

4.87 out of 5
54 customer reviews

R 799.00

Support your country while your country supports you in the America Vitality Bra!

Our wildly popular Vitality Bras offer the perfect balance between softness and elasticity, making this the most comfortable sports bra you will ever wear. They were designed to fit the everyday athlete and offer maximum comfort, even for a more muscular feminine build. Our Vitality Braโ€™s custom nylon/lycra fabric blend allows this bra to move with you during your toughest workouts, all while bringing fashion and style right along with it! They also come with removable pad inserts for maximum support. Buy yours now and thank us later!

Large will be re-stocked 7/10/2016!

XS- 31-32″ Bust
S- 33-34″
M- 35-37″
L- 38-40″
XL- 41-43″

If you are on the edge of two sizes and have a bigger bust (C or Above) we would recommend going up a size! ๐Ÿ™‚ย 

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-87% Nylon, 13% Lycra

-Wash with like colors, line dry

-Removable pads included (we recommend removing them before washing)

  1. Rachel
    5 out of 5

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    Love this bra! So comfortable!!

  2. Laurie
    5 out of 5

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    I love love this bra! It’s so comfortable! I will definitely be ordering in more colors! Thank you for the great product!

    • Born Primitive

      :

      Thank you! We are glad you love it!

  3. Nikita
    4 out of 5

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    This bra overall is great! Thank you for including the removeable pads. This gives me that extra coverage so I feel very comfortable in the bra. The bra is secure and I find it more comfortable than other similar bras because of the thicker shoulder strap and a tad higher coverage. Not going with 5 stars because when I took the bra off it seemed a bit stretched out around the band, but this could be corrected with washing. I will purchase more. Thanks! I can’t wait to wear mine at the 2016 Arnold Classic Strongwoman World Championship! Go TEAM USA!

    • Born Primitive

      :

      If it fits any different the second wear, let us know! It usually stretches out a little when first put on but should continue to fit perfectly!

  4. Erika
    5 out of 5

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    I was reluctant to buy this bra. I am a 5’3″, 130#, 34C CrossFitter who fell out of the Lulu Free to be Wild bra.. Why cant busty girls wear cute bras too?!?! I tagged a friend on the BP post about the Vitality bra on FB, and joked about us missing out on another bra. BP personally contacted us and assured that we will comfortably, and confidently fit into the Vitality bra as it has a wider front in order to keep things covered! So we took a chance and purchased the America Vitality Bra. It was delivered earlier than expected, it is made of great, comfortable & durable material, and best of all, nobody got a free wardrobe malfunction show!! Thank you BP for a great product and great service!!

    • Born Primitive

      :

      You are welcome! We are so glad you love it! ๐Ÿ™‚

  5. Alexiss Wheeler
    5 out of 5

    :

    I love this bra however when I ordered it I don’t think there was the disclaimer about going up a size if you are a C cup ๐Ÿ™ I definitely would have gone up a size. Even though I love it, not sure how much I will end up wearing it because of that.

  6. Kristi
    4 out of 5

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    Love this bra. Because I’m large chested I always want better coverage and this is pretty good in that area. I wouldn’t wear it for high impact stuff but for looking super patriotic while I’m lifting this is perfect!

  7. madelyn
    5 out of 5

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    bought this for my daughter. She loves it fits great.

  8. Cindy
    5 out of 5

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    Great coverage and support. Very comfortable and soft. I’m defecting from the Free to be Wild. This is waaaaay better!

  9. Sarah
    5 out of 5

    :

    I’m writing a review for the new AMERICA Vitality bra. Overall, I’m really happy I preordered it after randomly stumbling across the company on Facebook.
    The support is really nice. Even though I am most definitely a medium, I get freaked out and always buy a size too big, and the large I bought fits fine. It’s a bra that’s complimenting to any size, even me- someone in the A-cup revolution. Since I’ve worn it too many time to admit, I’m a good candidate for review.
    At work, I find it really comfortable and non restricting. I can be doing any number of things, and my uniform is heavy, but it feels really light. I can see it through my tan tshirt, but that makes me feel like captain america. I feel more American when I wear it. I almost feel more of a Soldier when I’m in it, than when I wear a different one. #truth.
    PT consists of a lot of cardio for us, ugh. However- this bra holds up really well. It’s fine during the muscle failure body weight days as well, but that’s not surprising.
    I do 5-3-1 during the week, and it holds up really well with that type of weight lifting as well. I don’t feel anything coming out or feeling forced in any area of the material, so it makes it feel invisible on me.
    Regardless of the situation I’ve put myself in, this bra has held up to the challenge. I approve! Awesome clothing line. When I hit the lottery, I’ll be decked out.

    #Merica’

  10. Erin H
    5 out of 5

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    Gorgeous, patriotic and great fit. I’m an 6/8 in lulu ftbw and ordered the medium. Definitely worth the wait! It has a bit more coverage than the ftbw which is good for my friends who have a bit more up top than I do. I’ll probably get a few more of these if they keep coming out in cool prints.

  11. Stephanie
    5 out of 5

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    This is my 3rd BP bra. The bras are so comfy I can’t even tell I am wearing one. The design makes me feel pretty, while still being functional. The customer service of BP is second to none! I had a sizing issue with a previous style I purchased. Randy sent me a replacement (no charge) quickly. Can’t wait for more colors to come out so I can buy more!

  12. Kelsey
    5 out of 5

    :

    Super comfortable bra, and the pattern is, of course, awesome. No digging straps, no tightness… I really enjoy it, and the modesty pads they provide are substantial, not just flimsy things that barely keep the headlights hidden. Really, really happy with this bra. I’m a 36C and I went with a medium.

  13. Megan
    5 out of 5

    :

    If I could I would give this bra 10 stars!!! Thanks so much BP team for creating such a great product!!!

  14. Kaila
    5 out of 5

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    Love this bra! I bought it on a whim because it was so pretty (‘Merica) but I was a little nervous to be honest about it being a good bra because I have bigger boobs and usually these little strappy things don’t work for me. I was pleasantly surprised though! I worked out in it and it did its job well. I love it!!! I’ll likely buy more.

  15. Irene Berni
    5 out of 5

    :

    I absolutely loved this bra. I was sold the second it appeared in my fb newsfeed. I waited to pre order until I got more money. Before I knew it the smalls pre order were all sold out till march! I couldn’t wait that long so I decided to order it in extra small because I wanted it so bad. It fit PERFECT!!! I wore it a few days ago and I loved how they provided the removable cups. I’m not a girl with really anything there so it’s nice to have that extra padding. It looks great and it feels amazing! I will definitely be buying more! ๐Ÿ™‚

  16. Reg
    4 out of 5

    :

    I was interested in this bra for a while… I did not pre order because I was hesitant but when a friend of mine did and received it, I thought why not? I did not have to pre order mine since I needed an XS. Delivery was super fast, I got it within a few days. I love it. The only reason I give 4 stars is bc the sizing is a little big/weird. The compression isn’t really there but what do you expect for a low support bra? I would def order again though. I just hope the one band on the back does not loose it’s elasticity! !! Bc I really like this bra.

  17. Misty
    5 out of 5

    :

    LOVE THIS BRA!!! I wanted it from the first time I laid eyes on it!! I have a couple of other Born Primitive bras and knew I would love this one just as much. Fabric is super comfortable, breathable and fits fantastic! I received so many complements on this bra!! It looks fantastic, washes well and I am sure it will have the same great quality as my other Born Primitive gear! Love it and will probably end up getting another!!

  18. Jamie Harmon
    5 out of 5

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    The bra fits nice a snug, I didn’t feel like I had to hike it up like I do other sports bra. The quality is amazing and I just love it!

  19. Lexi
    5 out of 5

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    I absolutely love the bra and I got sooo many compliments. The girls looked good and didn’t move at all during 16.5. Thanks BP!!

  20. Annette
    5 out of 5

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    I love it so much! Has great support and its very comfortable

  21. TINA
    5 out of 5

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    Love, love this bra!! Super comfortable, looks good, feels good. #merica

  22. Nikki
    5 out of 5

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    By far the best sports bra I’ve ever owned! Lots of support and extremely comfortable. And it just looks awesome!

  23. Kelly
    4 out of 5

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    The fit is true to size. I appreciate that alone. Love the patriotic feeling I get from wearing the bra.

  24. Madyson
    5 out of 5

    :

    Love Born Primitive Bras! I am an Olympic weightlifter and love how they fit when working out. I already own 3 of them!

  25. Megan
    5 out of 5

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    Fits just fine and I am a 34 C in Victoria secret body bras (I think Vickie’s is a bit generous to us on our cup sizes, though!!) I love the style and how it feels on my back. Can’t wait for Murph this year!!

  26. Tiffany
    5 out of 5

    :

    This my New Favorite sport’s Bra! It fit’s perfectly I’m a 34 A so it’s hard to find any Bra that will fit but this one is Perfect! And it’s extremely comfortable! I highly suggest purchasing this or any other apparel from this company!

  27. Joanna
    5 out of 5

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    Love this bra. I have 2 months to not look like a ham in it but it’s awesome. Would definitely buy other styles

  28. Melissa
    5 out of 5

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    This bra fits like a charm. I am a marathon runner and lifter. I tested it out first on a quick 4miler. Its very moisture absorbent and flexible. I absolutely LOVE this bra! The unique design in the back is one of my fave features about it. I’ll be wearing this bra during the Navy 10 Nautical Race in June. Thanks Born Primitive for making stellar products!

    • Born Primitive

      :

      You’re more than welcome!!!!

  29. Kaitlyn
    5 out of 5

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    I have a hard time finding sports bras that fight right but i love these! Super comfortable and dont squeeze anything!

  30. Kelley D.
    5 out of 5

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    So stylish. Incredibly comfortable. Stays put even during overhead lifts.

  31. Mary
    5 out of 5

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    I love this bra! It fits great, very comfortable.

  32. Sean
    5 out of 5

    :

    I unfortunately don’t wear this article personally, but my girlfriend I bought it for couldn’t be happier with it. She loves how comfortable it is and says every time she puts it on she feels a surge of American pride so powerful that it causes every bald eagle within a 1000 mile radius to shed a single tear. Needless to say she’s very satisfied with it.

  33. Jen
    5 out of 5

    :

    Of course i got this one so i could wear it for Murph on memorial day! This one fits a little more snug than the solid colors but still have the same size as all the other colors i have!

  34. Julie Weaver
    5 out of 5

    :

    Love this bra! It’s so comfortable and looks fantastic. Very well made. I find I like it better without the pads, but it’s really nice to have the option. And you absolutely can’t go wrong with the American flag. Thanks!

  35. J. Brown
    5 out of 5

    :

    This bra is awesome! I was worried it wouldn’t be supportive enough during Murph for implants, but I was wrong! I typically wear a 32″ and ordered up to a size S, which fit perfectly! I can’t wait to order this in other colors!

  36. Nallie
    5 out of 5

    :

    It’s super comfortable and very supportive with the pads added in. I would recommend a size large if you are a 36D or 38C

  37. Alex
    4 out of 5

    :

    I love the design and comfort but not as supportive when it comes to high impact sport. I usually wear a 32DD.

  38. Christina
    4 out of 5

    :

    Fits well, even if you have a wide back. The sizes are accurate.
    Does well in sun and the ocean. Used while surfing and paddle boarding.
    No bunching or sliding during workouts. Provides great support.
    Great product purchased 2 more in different colors.

  39. Michele
    5 out of 5

    :

    Very comfortable! I ordered a medium & it fits perfectly. I’m a 36B/C for reference

  40. Aly B
    5 out of 5

    :

    The colors are great on this sports bra! It looks exactly like the picture shown and it’s beyond comfortable! I prefer it without the padding though but it’s great to have them just as another option. This was my first sports bra that I’ve order from here but I will definitely be getting more!

  41. Ashley
    5 out of 5

    :

    Love!

  42. Syble Griffin
    5 out of 5

    :

    Great fitting bra. Very comfortable and seems to be really good quality. I usually only wear Lululemon Energy bras, but this one is more comfortable!!!

  43. Meghan
    5 out of 5

    :

    I was skeptical when purchasing this bra due to past experiences with other companies of them not being very supportive. I completed MURPH in this AMERICA bra. I was so excited at how comfortable it was and that I was not constantly picking at and adjusting it. I will definitely be purchasing vitality bras again and sticking with Born Primative.

  44. Kristen
    5 out of 5

    :

    Coverage and comfort level are perfect! Not once during Murph in a 20 LB vest did I have to adjust the front which is something I’ve found I do quite often in the Free To Be Wild sports bra by Lululemon. Design is super cute, too! For reference I’m 5’6, 135, 34A, athletic build & I got a small. Highly recommend this item!

  45. lbyowitz
    5 out of 5

    :

    Fits perfect, purchased extra small, I am about a A cup but I like my bras to feel extra tight. This is comfy, doesn’t move and ๏ธAmazing colored. I received lots of compliments. I CROSSFIT and wore this during murph and was perfectly secure.

  46. April P.
    5 out of 5

    :

    My absolute favorite! As a CrossFit coach and a powerlifting competitor I basically live in a sports bra. I’ve worn Lulu’s Free to Be until I found this bra. It’s gives more support and is comfortable enough to wear all day. It gives enough support to make it through any workout. I’m 5’8″ 160# and a 36b..a size Medium is the perfect fit for me.

  47. Jenn
    5 out of 5

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    Super comfortable. USA USA USA #america

  48. Charity
    5 out of 5

    :

    Awesome bra! Super comfy and fits just like my Lulu bras! I wear a Lulu 4 and got a small in my BP vitality bra!

  49. Tanner
    5 out of 5

    :

    I LOVED the bra, it’s great quality and looked amazing on. The only thing I wasn’t super happy about was that the bra is not exactly built to suit larger breasts. My measurement was correct to fit in the bra but I guess the intended proportions were a little off. The quality of the bra is top notch, if my proportions change I will absolutely be buying more. Another thing worth mentioning is the fantastic customer service I received. Someone from the company was super fast to contact me and let me know the bra was back ordered and when it would be shipped and made sure that it would be here in time for Murph. Worth every penny!

    • Born Primitive

      :

      We consider this bra medium coverage, medium support and for medium impact! We are glad you love it but know its not the best if you want the ladies strapped down!

  50. Lyndsey
    5 out of 5

    :

    Awesome bra! Love the pattern and quality, and it fits better than the lulu bra of similar design. It has a higher coverage (less fear of the girls falling out when bending over) as well as better support. Wore it for Murph on Memorial Day with absolutely no issue or adjustment throughout the workout (so it can withstand running, jumping and bending over). Sizing was spot on. Will be investing in more of these in different patterns for sure!

  51. Susan
    5 out of 5

    :

    I LOVE this bra. Comfortable, and flattering. Modesty pads don’t move or bunch. Great support that can withstand all activities. I have a wider back and small chest so fitting tops can be really challenging. This is the best-fitting sports bra I’ve ever owned for my athletic build. I can’t wait to buy another…and another…!

  52. Berit
    5 out of 5

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    Awesome bra and awesome customer service!! I received a bra with a twisted strap and emailed pictures of it. Customer service replied within minutes and had a replacement sent to me the next day! The exchange was flawless and the bra is too!! Thanks ๐Ÿ™‚

  53. Rebecca
    5 out of 5

    :

    Great sports bra. Very comfortable and supportive. I did go up a size like suggested and I’m very happy I did. This has become my favorite sports bra to wear! I love it!

  54. Amy
    4 out of 5

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    I love this bra! It is more supportive and provides more coverage! As always, I had great customer service! I’ve loved everything I’ve ordered so far!

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